The New York Public Library not only houses an impressive collection of books, but also provides research assistance, equipment rental, and a range of other resources and services. I imagined a new, exciting, motion-based visual identity that reflects NYPL’s versatility, promoting engagement with the library’s extensive programming and solidifying the institution’s presence as a multipurpose hub for lifelong learning and modern NYC mainstay.

Typefaces used: Founders Grotesk (Klim)