For this project, I imagined the branding for an experimental, multimedia performance reinterpreting Vivaldi’s “The Four Seasons.” I set out to visualize the abstraction and modernization of a classical piece of music while evoking the movement of seasons, music, and bodies.
Typefaces used: Visual (All Caps) + PF Pixelscript (Parachute) + Monotype Grotesque (Monotype)
This design coheres across print and digital formats of dramatically different scale:
My main challenge was arranging a fixed amount of copy between these three applications. Some pieces of information required repetition and emphasis, whereas other pieces could recede. I focused on readability while typesetting longer sections of copy but, for headings, leveraged letterforms as imagery, shape, and texture in and of themselves.
