Description

From Super Keen:

We helped Zed, a modern bank built for young Filipino professionals, build their brand and launch it into the world. When they reached out to us again, their beta had grown and grown. They asked us to help them launch their next big milestones: an Android app, Google Pay, pay in installments, pay with crypto stablecoin, and more.

When Zed started the beta for its credit card, people loved it. A ton of people signed up for the waitlist, but there was one problem: you couldn’t get the Zed card without the Zed app, and you couldn’t get the app on Android yet. When the team was ready to launch their Android app, we helped them bring it to life through a big social and email campaign.

Zed also was one of the first banks in the Philippines to launch Google Pay, so users could just pull out their phone and tap to pay. We collaborated with our friends at Jacky Winter to commission beautiful work by Jiaqi Wang, an amazing illustrator and animator. We also designed assets, tested copy, and helped the team do their paid social analytics.

We helped the team bring lots of other great features to life through social and email. One was installments, one of the most requested features from existing cardholders. Another was crypto stablecoin payments—a first for the Philippines and a huge deal for folks who get paid in one currency but need to pay their credit card in another.